MANILA, Philippines— The Philippine Rice Research Institute (PhilRice) is set launch a nationwide campaign in July aimed at promoting awareness on “responsible consumption of rice.”

“Traditionally we educate farmers on how to minimize  wastage but this time after we found out that it’s the consumers who are at fault, the effort will be shifted to the public,” PhilRice Executive Director Eufemio Rasco Jr. told Radyo Inquirer 990AM Friday. Read more...